In September 2011, Amazon announced the Amazon Fire tablet, which uses Amazon Appstore as its main source of apps.

Notable features that were included on launch included a 'Free App of the Day' promotion, which offered different paid apps at no charge daily, and 'Test Drive', which allowed users to demo apps in a web browser using a Adobe Flash client virtualized Android instance running on Amazon EC2. Developers are paid 70% of the list price of the app or in-app purchase. The Amazon Appstore launched on Maand was made available in nearly 200 countries. It is also used as a source of Android software for runtime environments on BlackBerry 10 and Windows 11. Some Android devices may also be bundled with Amazon Appstore as part of compensation agreements. including Amazon Fire tablets, and Amazon Fire TV digital media players, and can be sideloaded and installed manually on third-party Android devices. The store is primarily used as the storefront for Amazon's Android-based Fire OS. Amazon Appstore is an app store for Android-compatible platforms operated by Services, LLC, a subsidiary of Amazon.

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